Amnesty Marketing Design hero
Amnesty Marketing Design
  • Term

    Jan 2020 - Mar 2021

  • Client

    Amnesty International Korea

  • Work Scope
    • Marketing Design
    • Campaign Design
    • Website Design
  • Team
    • 1 Project Director
    • 1 Project Manager
    • 2 Content Writers
    • 1 Designer
    • 2 Developers
    • Worked at inspire/d

Designing campaigns and digital content for Amnesty International Korea

국제앰네스티 한국지부의 캠페인 및 디지털 콘텐츠 디자인

I handled campaign design, social media content, and website design and development for Amnesty International Korea. Working within Amnesty's global brand system, I designed across multiple campaigns and channels — developing visual identities that communicate the urgency and humanity of each cause.

Campaign — Hate Speech Awareness

Designing discomfort as a signal — a psychological experiment on hate speech

불편실험 — 혐오 표현 인식을 위한 심리 실험

A psychological experiment campaign where users watched everyday video clips and marked moments of discomfort — helping them recognize hate speech embedded in daily life. I handled visual design, website, and marketing content. The visuals drew from CCTV and digital screen aesthetics, using pixel-based motifs to place viewers in the role of an outside observer.

Campaign — Climate Crisis

A mock trial that puts climate change on the stand

이상한 재판 — 기후위기와 인권을 주제로 한 모의 재판 캠페인

A mock trial campaign where users took on the role of judge across three climate-related cases. I handled visual design, website, marketing content, and on-site video production review. The visuals centered on the formal atmosphere of a courtroom — vertical lines evoking a courthouse facade and a symmetrical layout reflecting legal authority.

Email Marketing Design

Social Media & Email Design

Designing consistent content across campaigns and channels

캠페인과 채널을 넘나드는 일관된 콘텐츠 디자인

Designed social media content and EDM across multiple campaigns and channels, including the Rights Now campaign. Working within Amnesty's global brand system, I developed content across various formats while maintaining visual consistency and adapting to each channel's context.

Character Design