Building a cohesive digital identity for a beauty marketing brand

I designed and developed the website for Cosmotic, a beauty IMC marketing company. Drawing inspiration from the logotype’s graphic form, I created a visual motif that extends across the site — unifying the brand’s concept, mood, and digital presence into one cohesive experience.

Visual Concept

Translating cosmic motion into a visual identity

Inspired by the orbital movement of celestial bodies, the tilted “O” from Cosmotic’s logotype becomes the central motif of the homepage. The rotating circle symbolizes the brand’s dynamic and interconnected approach to achieving diverse marketing goals. Paired with atmospheric photography, the design captures Cosmotic’s refined aesthetic and conveys the sense of harmony and fluidity that defines its identity.