Drawn by the Wind Exhibition
  • Term

    Oct - Dec 2017

  • Client

    KANSONG Art and Culture Foundation

  • Work Scope
    • Poster Design
  • Team
    • 1 Project Manager
    • 2 Designers
    • 1 Motion Designer
    • 1 Calligrapher
    • Worked at Brand Architects

Bridging traditional art and media art

전통 회화와 현대 미디어 아트를 잇다

I designed a motion poster for the exhibition “Drawing the Wind: Shin Yun-bok · Jeong Seon,” organized by the Gansong Art Foundation and Brand Architects. The poster merges the paintings of the two artists, with their boundaries fluidly dissolving and reassembling — visually expressing the dialogue between tradition and reinterpretation.

Solution

Bringing traditional paintings to life through motion and abstraction

모션과 추상으로 전통 회화에 생동감을 부여하다

To align with the exhibition’s concept of merging traditional art with media art, the original works of Shin Yun-bok and Jeong Seon were reinterpreted through simplified, blended forms. By transforming the compositions into a fluid, continuously moving motion poster, the design conveys the idea of historical paintings coming alive — connecting the past and present in a single visual rhythm.

Impact

Reintroducing heritage through modern media

현대적 매체로 문화유산을 다시 소개하다

From November 2017 to May 2018, the exhibition attracted over 50,000 visitors, receiving praise for reinterpreting classical painters through media art. The project was recognized for helping popularize cultural heritage by bridging traditional art with contemporary digital expression.