Online Hanpyeong Park Website hero
Online Hanpyeong Park Website
  • Term

    Nov 2022 - Mar 2023

  • Client

    Cheongyecheon Anti-Gentrification Alliance

  • Work Scope
    • Website Design
    • Web Development
  • Team
    • 2 Project Manager
    • 7 Data Collector
    • 1 Designer
    • 2 Developer

Preserving memory in a disappearing neighborhood

재개발로 사라지는 동네를 기록하다

I participated in and designed the 54th Online Hanpyeong Park Project organized by Urbanactionnetwork — a civic organization dedicated to preserving urban history and fostering human-centered cities. The project focused on Ipjeong-dong, a historic manufacturing district where skilled craftsmen and creative communities have long coexisted. As redevelopment threatens to dismantle this industrial and cultural ecosystem, the project created a digital archive to remember what is being lost and preserve the neighborhood’s collective memory.

View Live Website

Project Background

Uncontrolled redevelopment and the loss of urban identity

무분별한 재개발과 도시 정체성의 소멸

In Korea, overheated real estate speculation has fueled widespread redevelopment across Seoul, often prioritizing profit over thoughtful urban planning. Ipjeong-dong, once a historically significant district rich in industrial, technical, and cultural value, has been targeted for redevelopment that disregards its existing character — replacing its unique urban fabric with generic commercial zones.

Project Goal

Building a digital archive to preserve urban memory

도시의 기억을 보존하는 디지털 아카이브 구축

The goal was to create an online archive that preserves the historical and cultural traces of Ipjeong-dong — documenting the tools, streetscapes, spaces, and signage that embody the area’s industrial past. The project focuses on remembering what once existed, ensuring that the neighborhood’s history and identity remain accessible even after its physical disappearance.

Visual Conecpt

Visualizing collective intelligence through organic motion

유기적인 움직임으로 집단 지성을 시각화하다

The main visual depicts clusters of moving dots that continuously shift shape, representing the organic network of craftsmen in Ipjeong-dong. This motion embodies the spirit of collective intelligence — a community where people share skills, exchange help, and collaborate to solve complex tasks. Through this dynamic form and fluid animation, the website’s opening scene conveys the neighborhood’s cooperative energy and interconnected way of working.

Interface Concept

Bringing analog gestures into a digital archive

아날로그의 감각을 디지털 아카이브로 옮기다

The GNB menu takes inspiration from pulling out physical files, translating the tactile memory of analog archiving into the digital space. Its structure and typography reference Ipjeong-dong’s layered signage — where visual chaos forms its own order.

Typography

Echoing the district’s visual texture

동네의 시각적 질감을 담은 서체

The angular irregularity of Cy mirrors the layered street signs scattered across Ijeongdong. Its mix of curves and sharp edges grounds the interface in the neighborhood’s character — avoiding the polished, generic feel that would contradict the site’s purpose of preserving a place defined by its roughness.

Color System

Inspired by analog binders

아날로그 바인더에서 가져온 컬러 시스템

The color system is based on the file folders found in physical archival cabinets — each hue assigned to a different section, letting users navigate the archive the way they would flip through a binder.

Archive Interface

Designing intuitive access to industrial heritage

산업 유산에 직관적으로 접근할 수 있는 아카이브 설계

Each tab was designed with a layout and interaction style tailored to its content type — from documents and images to videos and interviews. This structure allows users to explore Ipjeong-dong’s industrial heritage through an intuitive, media-specific experience. By combining digital browsing with the spirit of physical exploration, the archive transforms viewing into active discovery.