Seoul Culture Nuri Card hero
Seoul Culture Nuri Card
  • Term

    Feb - May 2023

  • Client

    Seoul Foundation for Arts and Culture

  • Work Scope
    • Character Design
    • 3D Modeling
    • Poster Design

A public cultural support card for underserved communitie

문화 소외 계층을 위한 공공 문화 지원 카드

The Seoul Culture Nuri Card is a prepaid card issued by the Korean government to support basic cultural access for low-income individuals, including recipients of basic livelihood assistance and near-poverty groups. It enables users to participate in cultural activities such as the arts, local travel, and sports, helping ensure that essential cultural experiences remain accessible to all.

Poster sketch progress

Solution

Bringing warmth and clarity to the renewed mascot

마스코트에 생동감과 명확함을 더하다

The character was rebuilt in 3D to add a sense of liveliness — creating a mascot that feels animated and approachable across promotional materials. Elements representing the benefits of the Culture Nuri Card were integrated into the poster design, making the card’s purpose intuitive and easy to understand at a glance.

Option B (Not Selected)