Designing a modern digital presence for a new fashion brand

For Rémentary’s launch, I designed and developed a minimal, modern website that establishes the brand’s visual foundation. The project included structuring the site, defining the visual language, and producing launch materials such as marketing assets and print collateral — creating a cohesive digital and physical experience for the brand’s debut.

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Project Goal

Creating a digital showcase that drives conversion

The primary goal was to design a website that not only embodies Rémentary’s modern sensibility but also guides users toward purchase. The experience was crafted to highlight the brand’s refined mood while seamlessly connecting emotion with action — turning inspiration into engagement.

Solution

Refined simplicity with quiet strength

Reflecting the brand’s philosophy of “redefining the essentials,” the layout embraces clarity and restraint. Straight lines replace curves, creating a quiet confidence that mirrors the effortless strength of Rémentary’s designs. Full-bleed imagery fills the space, revealing the subtle power and sophistication within simplicity.

About Page

An editorial space that expresses the brand through motion, type, and imagery

The About page serves as a quiet exhibition of Rémentary’s philosophy — redefining the essentials. Through a balanced layout, subtle typography, and minimal motion, the page communicates the brand’s clarity and poise. Each element moves with purpose, reflecting Rémentary’s belief that true elegance lies in simplicity.

Seasonal Campaign Page

Seasonal showcases that translate brand mood into motion

For each collection, Rémentary released digital editorials — immersive landing experiences that present seasonal products and imagery in harmony. The layouts highlight the brand’s understated mood through rhythm and flow, enhanced by subtle typography animation and smooth transitions. Each showcase bridges visual storytelling with commerce, allowing users to feel the season before exploring the products.

Typography

Typography that mirrors the brand’s quiet confidence

To align with Rémentary’s minimal and contemporary aesthetic, Aktiv Grotesk was chosen as the primary typeface. Its clean geometry and balanced proportions reflect the brand’s focus on clarity and restraint — understated yet confident. The typography acts as a subtle framework, enhancing the visual rhythm without overpowering the content.

Editorial Design

Extending the brand experience beyond digital

For Rémentary’s launch event, I designed and oversaw the production of printed materials that align with the brand’s concept and website design. The print pieces reflect the same refined minimalism, ensuring a cohesive brand experience across both physical and digital touchpoints.